The History and Evolution of Comme des Garçons: From Rebel to Runway

Comme des Garçons, often abbreviated as CdG, is a renowned Japanese fashion label founded by designer Rei Kawakubo in 1969. The brand, whose name translates to “like boys” in French, has become synonymous with avant-garde design, innovative use of materials, and a distinctive aesthetic that challenges traditional fashion norms. This exploration will delve into various facets of Comme des Garçons, with a particular focus on its iconic hoodies and shirts.
Origins and Evolution
Rei Kawakubo, born in Tokyo in 1942, originally studied fine arts and literature at Keio University. After a stint in advertising, she transitioned into fashion, establishing Comme des Garçons in Tokyo in 1969. Kawakubo’s designs were initially characterized by their monochromatic palette and unconventional silhouettes, reflecting a stark departure from the mainstream fashion trends of the time.
The brand gained international acclaim in the early 1980s, particularly after its debut show in Paris in 1981. Comme des Garçons’ collections often featured deconstructed garments, asymmetry, and a predilection for black, which was revolutionary and, at times, polarizing. Kawakubo’s work challenged the conventions of beauty and fashion, positioning her as a leading figure in the avant-garde fashion movement.

The History and Evolution of Comme des Garçons: From Rebel to Runway